Tuesday, 29 November 2011

Clarification required - two types of Open Innovation

There seems to be two types of open innovation being discussed and it is not always clear what is being referred to. One is the sort described and promoted by Henry Chesborough in his book ‘Open Innovation’. This refers to the concept that corporate technology research should be far more open to external sources and destinations for innovations. The second type, not covered here, is the use of customer feedback, crowd sourcing, social media etc. to provide open inputs into the commercial innovation process. This latter form is much closer to marketing, new product development and consumer issues, whereas the first type has the potential to radically improve the flow of knowledge and research between industry and universities. This is what particularly interests me.

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